среда, 14 марта 2012 г.

Is it sweeps month or is it rerun season?, Stunt programming aside, episodes seem very familiar

NEW YORK - The war is over. Sweeps have begun.

One sign: As a ratings stunt on May 12, "Tonight" host Jay Lenoswitches jobs with Katie Couric to be guest on NBC's morning newsshow "Today." A squeaky-voiced comic in Katie's anchor chair? Theproducers must expect a slow news day.

More evidence that things are back to normal: On Thursday, Foxkicked off the latest sweeps with a two-hour special on MichaelJackson, bridging a gap back to February sweeps, when tell-allJackson specials were aired by Fox, ABC and NBC. "Michael Jackson'sPrivate Home Movies" - it was as if nothing, least of all a war, hadhappened in between.

Now here we are a week into May rating sweeps, …

Комментариев нет:

Отправить комментарий